It’s been almost two years since we last updated Tumblr’s terms and policies. A lot has happened since then!
To make sure these documents fully reflect our product and philosophies, and are as understandable and up-to-date as they can be, our Legal and Policy teams have taken the last few weeks…
FOR THE TUMBLR SUGGESTION BOX:
Dear Tumblr staff, recently you updated your terms of service & community guidelines. Unlike many companies who seem to completely botch their ToS updates, yours was pretty darn good! As a “content creator” (as pretentious as that word sounds), I especially liked the attribution policy “reminding people not to be jerks”. Awesome!
But… As nice as that is, you still have a copyright/attribution problem. Simply put, it’s just too easy to remove attribution. So many people put so much effort into their work, put together a nice post to go along with the photo or video or whatever, adding links back to various people involved, only to have someone reblog it and (with one little delete button) remove all the links and credits and sources and attribution and everything! Many people I know won’t touch tumblr with a 10-foot pole because of this.
For example, I was super lucky enough to have one of my post go pretty darn big. At last count, it is at nearly 51,000 notes. Maybe not “Psy Levels” of virality, but in my little corner of the internet, 51K is pretty darn awesome. The original post had links back to the model Freyja as well as links to me because I feel it is important that both of us get the credit for the work.
Well, one look at half the reblogs and you’ll see that those 2 little lines of text are long gone. People will reblog wondering who the model is and even who took the photo since it has either been deleted or is not very obvious (even though there’s a watermark and I do use the “content source” option on all my posts).
Well, just like you can’t delete a photo when reblogging it, how about you make the original text of the post both non-deletable or editable! Basically, a tumblr user can reblog as they always do and can add their usual comments or whatever, but the little patch of original text stays with content! The reblogged post’s comments just get added on to the bottom, easy peasy, so their ability to reblog, comment, & have input is not affected at all AND content creators can rest assured that the information they provided for the work they showcased through tumblr stays intact!
What do you think?
Will this stop people from grabbing photos and posting them without attribution? No, but at the very least it will help give a little credit where credit is due when something they post goes on a magical tumblr voyage.
Cheers & love,